.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to snagging billions in financial backing yearly, have reared almost $360 thousand thus far this year, putting it on course to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That lag is because of market saturation, increased regulatory pressures, and also economical uncertainties.ADWEEK consulted with 5 VCs that continue to buy adtech providers, even with these obstacles, concerning what they are searching for as well as what they prevent. Maybe unsurprisingly, these real estate investors are actually targeting options in privacy-focused innovations and also industry-specific places including connected TV.